Friday, 07 April 2017

Europe’s unique ‘Ferrari Land’ kicks off at Port Aventura


Vila-seca i Salou (CNA).- After two years of construction, Ferrari Land is ready to start its engines. The international brand’s first theme park in Europe is located in Vila-Seca, a town in the southern Catalan region of Tarragona, already famous for its renowned Port Aventura theme park. Ferrari Land represents a €100 million investment, occupies 70,000 m2, and includes 11 rides and attractions related to ‘il cavallino’. The most popular ride is the ‘Red Force’, Europe’s largest and fastest roller-coaster. In fact, it is a vertical accelerator which goes from 0 to 180 km/h in five seconds, reproducing the acceleration of a Formula 1 race car. Then, it plunges for 30 seconds. ‘Ferrari Land’compliments the touristic and leisure offerings of Port Aventura World, which includes the Port Aventura theme park and the adjacent Caribbean World water park. More than 250 media from all over the world attended the opening this Thursday, including Ferrari’s founder son, Pietro Ferrari.

With the incorporation of Ferrari Land, Port Aventura World will become the first resort in Europe to integrate a theme park, Port Aventura, a water park, Caribbean World and Ferrari Land. Moreover, the complex has five hotels, a convention center, a golf camp and a beach club. 

One of Ferraris’ directors, Luca Fuso, assured that the alliance between Port Aventura World and Ferrari Land “will be a success” since they both share the European and Mediterranean cultures, as well as the willingness to innovate and look toward the future, he said.

According to Port Aventura’s General Director, Fernando Aldecoa, Ferrari Land will allow the complex to reach a record 5 million visitors this year and attract normally smaller markets like Italy, Belgium, the Netherlands and the Scandinavian countries. Indeed, the new ‘Cavallino Rampante’ attraction is expected to increase the number of foreign visitors to the resort, which is currently 55% of the total. 

The tickets are selling at a “record pace”, said Aldecoa who forecasted a very successful Easter and summer season. The tickets for Ferrari Land cost €60 and include access to all of Port Aventura's rides and attractions. The company directors believe that both Ferrari Land and Port Aventura can remain open all year long.

Ferrari Land in numbers

Ferrari’s theme park will generate 400 new jobs. 550 people have been working on the construction of the park for the last two years. Ferrari Land occupies a 70,000 m2 area and hosts 11 rides and attractions. 

The ‘Red Force’, Europe’s largest roller-coaster reaches a height of 112 meters, accelerating from 0 to 180 km/h in five seconds. Then, it plunges back down in 30 seconds. Indeed, the value of the acceleration is 4.5g, which is higher than that of Formula 1 race cars. The ‘Red Force’ has a capacity of 1,200 passengers per hour. 

Besides this outstanding roller-coaster, the park boasts other hi-tech innovative attractions related to the GT and F1 world, such as simulators, electric car tracks,  and attractions for children.

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  • Passengers enjoying's first ride of the 'Red Force', at Ferrari Land (by ACN)